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Explainer videos
for recurring revenue
brands

Scalable, design-led videos that help you communicate beautifully and grow fast

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Brand and product intro
Product demos
Customer onboarding
Feature deep dives
Fundraising
E-learning
Internal comms
Social videos
Paid ads
Brand and product intro
Product demos
Customer onboarding
Feature deep dives
Fundraising
E-learning
Internal comms
Social videos
Paid ads

Product explainers made easy

Top-tier hero explainers for subscription brands focused on conversion, onboarding, retention and customer understanding.

A white board with a blue line next to it
A group of three scooters with lights on them
A white board with a bunch of data on it
A computer screen with a pink and green design on it
A yellow background with a black and white image of a man's mental fitness
A computer screen with a pink and green design on it
A red background with the word valeife surrounded by bubbles
A red background with the word valeife surrounded by bubbles
A set of three different types of beauty products
A bunch of computer screens with data on them
A blue background with a green plant and a coin
A white board with a blue line next to it
A graphic representation of the snap logo
A calculator with a brain on top of it
Everything included

Beautiful design, fixed fees - all tailored to recurring revenue brands

Fast tracked

High-quality explainer content delivered quickly and easily

Affordable options

One-off videos or monthly content, tailored to your growth stage

Brand and product hero video
Product demos
Onboarding
'How it works' videos
Feature deep dives
LinkedIn content
Funding & investor pitch videos
E-learning & educational content
Internal comms
Social videos
Customer acquisition / paid ads

Success stories

We're proud to be helping subscription brands improve onboarding, increase conversions and communicate what their products solve.

Azur
Identify
Men's Mental Fitness
Cheers
Gingerful
Hilo

Trusted by ambitious  subscription brands

From onboarding and product education to launches and retention, Xplnr helps subscription brands communicate clearly at every stage of growth.

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We LOVE our video -
we achieved a 23% conversion rate with it on YouTube ads
during launch.

Gingerful's subscription platform explainer video

Unbeatable
pricing

Simple, all-in-one pricing for powerful subscription videos.
Fully designed by our award-winning, London-based team.

Explainer videos
Monthly content
Explainer
videos
From
£995
Get a beautifully branded explainer quickly & easily
Bespoke brand & product overviews for customer onboarding, product demos, feature launches and more

Fully bespoke

Branded with your logo, colours, fonts & UI

Fully designed by us

A quick, easy, hassle-free process

Get a free month of our Social Stream subscription

£995 includes 16 hours of design time. This suits the majority of 60-90 second UI-based product videos we create, more complex or longer videos will require more design time.
Social
Stream
From
£695
per month
Never let your social channels run dry again  
Short, sweet videos designed for maximum social impact. Product moments, feature drops, company updates.

1-2 videos per week*

5-15 seconds each

LinkedIn, Instagram & TikTok formats

No minimum term

Cancel or switch subscriptions at anytime

*Average output. This subscription includes 30 hours of design time per month. Higher volumes and longer durations will use more time.
LITE
£495
-
Best for
start-ups


Simple, clean explainers using our light or dark mode look and default font
‍

Uses our Xplnr scene library

Branded with
your logo

Static UI screens

PRO
£995
-
Best for
scale-ups

‍
Fully branded, professional explainers that match your brand look & guidelines
‍

Uses our Xplnr scene library

Branded with your logo, colours and fonts

Animated UI screens

CUSTOM
£1,995+
-
Best for established
brands


Everything in Pro plus bespoke 3D scenes for enhanced storytelling
‍

Uses our Xplnr scene library + custom 3D scenes

Branded with your logo, colours and fonts

Glossy 3D UI screens

INFINITY
£995
per month
Best for fast-growing teams with ongoing video needs

Unlimited explainer video requests of Lite, Pro & Custom
‍
Regular launches • Campaigns Consistent marketing • Product demos at scale
‍
‍

Any product

Up to 2 active projects at a time

Add your team

Pause or cancel anytime

Book a call
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Book a call

Learn about Xplnr, how we work and how we can help you.

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Refer and earn

Refer us to a friend or colleague and earn a 10% referral fee.

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Sustainability

For every video we deliver we offset our carbon emissions and plant trees in our Ecologi forest.

Built for busy teams

Fast approvals, streamlined workflows and scalable production for all of your explainer video needs.

Book a call

FAQs

What is Xplnr?

Xplnr ("Explainer") is the home of beautiful, fixed-fee explainer videos for subscription-based businesses.

Why choose Xplnr?

Our proven explainer video script model, and award-winning design team - delivers beautifully branded product videos at scale and cost-effectively. We've streamlined the very best ingredients of an explainer video into one, easy experience.

How does onboarding/project management work?

It couldn't be quicker or easier. Once you join our portal you can upload your brand assets, approve our work, and manage your payments and subscriptions.

How do payments work?

You'll receive a script to approve before any payment is due, and with no obligation to continue. When you're ready to begin your video, you'll find an invoice for the product you select in the Xplnr portal. Our monthly content subscription is billed in advance and you can cancel anytime.

How long will it take?

Our guide turnaround times are 10 days for most explainer videos, and 48-72 hours for our monthly content plan. Project timings will vary depending on feedback response time and the supply/complexity of assets. During busy periods there may be a short waitlist, as we take care with every project to ensure the quality you expect.

Can I pause my project or get a refund?

Our customers love our work but for your peace of mind we offer a full refund if you aren't happy with your video (you absolutely will be). Your project can be paused for 4 weeks, after which a restart fee will apply.

Insights

Tips, tricks, and insights to help your subscription business connect to your audience.

June 9, 2026
How Do Premium Explainer Videos Build Your Brand?
From a single homepage video to a scalable content engine, premium explainer videos do more than explain your product: they shape how every audience sees your brand.
January 21, 2026
The Hidden Cost of Poorly Designed Explainer Videos
A rough and ready video might tick a box, but it could be undoing all your hard work elsewhere. Here's what poor quality really costs your brand.
January 6, 2026
Why SaaS Products Need Explainer Videos
Complex software demands clear communication. Here's why SaaS explainer videos have become the go-to tool for founders who want their product understood in seconds, not hours.
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Join the brands we've beautifully explained.

Our founders, Matt & John, have created hundreds of explainer videos for top global companies through their respective animation studio & video agency. Now they've streamlined their most successful ingredients into Xplnr, making it quick & easy for busy teams to get high-performing explainers; on brand, on budget and at scale.

Book a call with us if you’d like to know more about Xplnr.
You can also email us.

Book a call
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Based in London, working globally.

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